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Campbell Macpherson teams up with What If

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Consultancy firm Campbell Macpherson & Associates has teamed up with innovation consultancy firm What If to try and aid financial services firms in developing new products and attracting new clients.

The two businesses say they will look to provide services to platforms and life companies in order to help them reduce costs, attract new business, improve customer experience and increase margins.

Campbell Macpherson Associates managing director Campbell Macpherson says: “Everyone’s margins are under pressure and everyone is taking a long, hard look at their business model and searching for ways to do things differently.”

What If partner Sal Pajwani says: “Innovation can come in many forms. For some firms the answer is product innovation, others have developed brand new services, sometimes they enhance customer experience. We are currently helping several leading financial services companies to explore innovation opportunities.”

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