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Campaign wants IFAs to encourage charity bequests

A consortium of more than 80 charities is launching a £2m campaign to encourage people to make a charitable donation in their will.

The Remember A Charity campaign, which is backed by Sofa and Aifa, is targeting solicitors and IFAs in a bid to increase the percentage of wills which include a gift to charity by 2 per cent to 16.3 per cent by the end of 2003.

Consortium members, which include Oxfam, Barnardos, the Church Housing Trust and Leukaemia Care, hope to raise £180m in extra income for charities over the course of the campaign.

Although almost 70 per cent of the public regularly give money to charity during their lifetime, only 4 per cent of people leave a donation in a will, according to a study carried out by a group of charitable bodies.

Remember A Charity wants IFAs to help educate people about the tax benefits associated with leaving money to charity in their will after res-earch commissioned on behalf of the campaign found that over 50 per cent of the public are unaware that charitable donations are exempt from tax.

A series of adverts will run in the trade and consumer press as well as on television and through direct marketing activities and public relations.

Remember A Charity director Theresa Dauncey says: “We will work with the partners in the financial and legal sectors to ensure everyone understands how they can leave money to charity and still provide for their families. By informing their clients, our partners can play a vital role in ensuring that the good work charities carry out can continue in the future.”

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