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Callers get their lines crossed on loan ad

Inept callers are filling Scottish Widows&#39 coffers by mis-dialling after seeing Standard Life Bank&#39s £2m mortgage advert on television.


Scottish Widows Bank claims it has received more than 100 calls from customers who have mistakenly called Widows after watching Standard&#39s television mortgage advert.


Its call-centre number is 0845 845 0845 – the number on Standard&#39s ads is 0845 845 8450.


Widows does not advertise its mortgages on TV and says the confusion has been caused by the similarity between the two numbers.


Widows business development manager Ken Fordyce says: “We ask our customers where they saw our mortgages advertised and more than 100 have said on TV. Given we don&#39t advertise mortgages on TV, we can only assume they have been trying to phone Standard Life Bank and have made a mistake dialling the number.”


Standard Life PR manager Heather Scott says: “Its encouraging to see Scottish Widows Bank&#39s paranoia. Not only do they have a telescope trained on Standard Life House, according to The Sunday Times, but now they are listening to our phone calls as well.”

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