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B&W boosts e-commerce

Bristol & West is launching two e-commerce initiatives to increase access

to its services.

Its new website includes four internet-only products, while its

interactive site with Telewest Communications on digital television gives

it a foothold in the new distribution channel.

B&W is hoping the innovations will help it foster new relationships with

customers by giving them access to information whenever and wherever they

choose. The bank says the two moves demonstrate its commitment to embracing

new technologies.

Users of www.bristol west.co.uk can access a new savings account, save-it

plus, three internet mortgages including a 6.69 per cent four year

capped-rate plus a four year fixed-rate buy to let mortgage at 7.59 per

cent.

The site also offers a self-certification mortgage fixed at 5.89 per cent

for a year.

All the online mortgages have no extended tie-ins after the fixed, capped

or discount period and require no valuation fees.

Director of marketing Martin Palmer says: “The new initiatives underpin

our commitment to e-commerce and to developing innovative new products that

give customers greater choice and flexibility.”

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