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B&W boosts e-commerce

Bristol & West is launching two e-commerce initiatives to increase access


to its services.


Its new website includes four internet-only products, while its


interactive site with Telewest Communications on digital television gives


it a foothold in the new distribution channel.


B&W is hoping the innovations will help it foster new relationships with


customers by giving them access to information whenever and wherever they


choose. The bank says the two moves demonstrate its commitment to embracing


new technologies.


Users of www.bristol west.co.uk can access a new savings account, save-it


plus, three internet mortgages including a 6.69 per cent four year


capped-rate plus a four year fixed-rate buy to let mortgage at 7.59 per


cent.


The site also offers a self-certification mortgage fixed at 5.89 per cent


for a year.


All the online mortgages have no extended tie-ins after the fixed, capped


or discount period and require no valuation fees.


Director of marketing Martin Palmer says: “The new initiatives underpin


our commitment to e-commerce and to developing innovative new products that


give customers greater choice and flexibility.”

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