Morestead director Billy Burrows is setting up a free website and offering
IFAs with email alerts when annuity rates change.
The site, www.askannuity ifa.com, aims to help IFAs who do not specialise
in the annuity market to offer the best advice to clients after or at
Burrows has already signed up a number of big annuity providers, including
Canada Life, Legal & General and Standard Life, to offer comprehensive
information on the latest rates as well as guides to with-profits, fixed,
impaired life and other annuities.
He says in the past life offices may not have offered non-specialist IFAs
the easy access to up-to-date information they need to ensure they are
providing best advice.
The latest web launch complements Burrows' existing annuity site for
The IFA service goes live at the end of this month but advisers can
register from this week. It is hoped that in the longer term life offices
will sponsor certain areas of the site to support its ongoing development.
Burrows says: “The difficulty in the past has been that IFAs outside the
specialists who only deal with annuities occasionally have not known where
to turn to get the best rates and find out about the various annuities
offered in the market.
“It is hoped that this IFA site will help provide them with better and
more comprehensive information.”