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Burns-Anderson axes Ultraviolet brand

IFA network Burns-Anderson has dropped its Ultraviolet and UV brand names in the midst of a trademark battle with Goodfellow Group managing director Simon Burgess.

Burgess, whose business interests include insurance broking and marketing, took out an action against Burns-Anderson last December, claiming it was infringing his Ultraviolet trademark.

Burgess says he had registered Ultraviolet as part of plans to set up an online financial services company for children.

Last month, Burns-Anderson dropped Ultraviolet, a division of the network providing ad hoc support services to IFAs directly regulated by the PIA, which it set up last November, and launched a new brand, B-A Responsive.

It says the move follows research of IFA needs and would not comment on the clash with Burgess or why it dropped the Ultraviolet and UV brands.

Burgess&#39s solicitors Hammond Suddards Edge is asking Burns-Anderson&#39s lawyers, Eversheds, for costs of at least £20,000 to cover the action to date. Burgess says if his action goes to court the costs may treble. He is also threatening to use section 23 of the Insolvency Act in a bid to wind up Burns-Anderson&#39s business if it refuses to co-operate.

Burgess says: “We are intent on pursuing Burns-Anderson under the Insolvency Act if they do not pay our damages. The network has spent a massive amount of its and members&#39 money building up the Ultraviolet brand and will now have to do the same for Responsive.”

Burns-Anderson spokes-man Chris Flood says: “Dropping Ultraviolet had nothing to do with Burgess. It was purely for commercial reasons.”

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