View more on these topics

Burgess starts new insurance firm

Burgess: ‘Essential products’

British Insurance founder Simon Burgess and his wife Sara-Ann are set to launch a new insurance provider.

The pair are understood to have netted £25m through the sale of British Insurance to Towergate in January 2008.

The new provider will launch next week under the brand 07. It will offer seven insurance products which it believes are most important for families to protect themselves, including income protection and life insurance. It will also offer general insurance products such as motor insurance, home insurance, health insurance, pet insurance and travel insurance.

Simon Burgess says the list would have ideally included accident, sickness and unemployment cover but he is prevented from offering this due to an agreement not to compete with British Insurance in the UK. The couple will be using the Burgesses brand to sell similar products in the US.

They have also set up a number of other limited companies in the UK to market the same suite of products under different brands. Simon Burgess says this is so that he can boost sales through multiple listings in Google.

He says: “We want to provide the essential insurance products for consumers at a low cost and high calibre. Things are very tight at the moment and families have limited res-ources, so good value will be very important.”


News and expert analysis straight to your inbox

Sign up


There are 2 comments at the moment, we would love to hear your opinion too.

  1. Well done, wish you every success.
    What do you intend to sell.

  2. Best of luck with the new venture

    Do you have a website address for the new venture please.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm