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Bupa sees the funny side

Bupa is running a series of 12 new press advertisements with a “light

hearted and comical” theme.

The ads are intended to show a different side to Bupa and focus on

the organisation&#39s accessibility.

One shows a dog sitting across a desk from a nonplussed doctor,

saying “…Well, you said it was for everyone.” The caption reads

“The good news is that Bupa services are not just for members. The

bad news is pets have to stick with the vets.”

Bupa hopes the ads will persuade potential clients to reappraise its

significance to them and prove that it can offer more than just

private medical insurance.

It says it also offers personal and corporate insurance, day

nurseries, care homes, wellness health assessments, helplines staffed

by nurses and online health information as well as its traditional

PMI.

Brand & planning director Eileen Folan says: “The ads are warm

and friendly but do not have the usual cliches associated with

medical and health imagery. We wanted to steer away from what people

usually expect from us and surprise them a little.”

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