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Bupa sees the funny side

Bupa is running a series of 12 new press advertisements with a “light

hearted and comical” theme.

The ads are intended to show a different side to Bupa and focus on

the organisation&#39s accessibility.

One shows a dog sitting across a desk from a nonplussed doctor,

saying “…Well, you said it was for everyone.” The caption reads

“The good news is that Bupa services are not just for members. The

bad news is pets have to stick with the vets.”

Bupa hopes the ads will persuade potential clients to reappraise its

significance to them and prove that it can offer more than just

private medical insurance.

It says it also offers personal and corporate insurance, day

nurseries, care homes, wellness health assessments, helplines staffed

by nurses and online health information as well as its traditional


Brand & planning director Eileen Folan says: “The ads are warm

and friendly but do not have the usual cliches associated with

medical and health imagery. We wanted to steer away from what people

usually expect from us and surprise them a little.”


Growing interest in housebuying

Rising numbers of people are looking to buy a new home, despitewarnings that house prices will fall this year, according to researchby Alliance & Leicester.It found that 12 per cent of people plan to buy a new home in thenext two years,a step up from the 11 per cent recorded in each of thelast three […]

A consumer&#39s view

The recent landmark decision by the FSA on differential pay rises hasimportant implications for all employers and their pension advisers.The FSA has recently taken the brave step of awarding lower pay risesto staff who are members of its final-salary pension scheme in anattempt to head off total closure of the scheme.Within the FSA, only 900 […]

NPI for sale as AMP plans a fresh start in UK as Henderson

Australian financial services giant AMP is demerging its UK operationand is looking to sell the NPI and Ample arms.The firm hopes the move to separate its Australian and UK operationswill give it a “fresh start” after lacklustre results following itsentry into the UK market.The move will see AMP&#39s UK business, consisting of fund firmHenderson Global […]

Chartwell Investments – Chartwell Capital Secure Plan

Type: Guaranteed equity bond Aim: Growth linked to the performance of the FTSE 100 index Minimum-maximum investment: £3,000-no maximum, £7,000 Isa Term: Six years Guarantee: Original capital returned in full regardless of performance in index Return: 20% growth at the end of three years if index grows by 20% or more, 30% growth at the […]


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