Its critical illness plan now covers 37 conditions and offers a family income benefit version of life insurance with critical illness cover.
It also offers a reduction in premium if at assessment stage underwriters exclude either cancer or multiple sclerosis from the cover.
Child cover benefit of 25 percent up to £25,000 is available along with terms up to 40 years for guaranteed cover
Bupa Individual Protection product and marketing manager Steve Casey says: “We are pleased to offer enhanced coverage to our members. We are especially pleased by the introduction of a family income benefit style and the reductions we are able to offer members when we have to exclude a certain condition. These developments open the door to consumers who previously thought that critical illness was unavailable to them.”