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Bupa plans simple route to success

BUPA

BUPA DENTAL PLAN

Type:
Group healthcare cash plan for dental cover

Minimum premium:
Dependent on group size and age of employees

Minimum group size:
Three

Minimum-maximum ages:
18-no maximum

Cover provided: Up to two examinations a year, up to two scale & polish treatments a year, x-rays, fillings & root canal treatment, extractions, crowns, bridges & dentures

Maximum benefit: Routine dental treatment &#45 level one £500 a year, level two £800 a year, emergency worldwide treatment &#45 level one £400 a year, level two £600 a year, accidents & sports injuries &#45 level one £3,000 a year, level two £5,000 a year

Deferred period:
None

Commission:
Subscriptions up to £100,000 &#45 initial 20%, renewal 5%, subscriptions over £100,000 subject to negotiation

Tel:0800 332000

Bupa&#39s dental plan is a simplified version of a previous product aimed at the corporate market.

Jelf Corporate Healthcare managing director Peter Elliott says: “The key to the success of dental sales, for Jelf Corporate Healthcare, has been the simpler the product, the more successful the sell. Bupa&#39s new dental plan sets out easy to understand benefits designed to assist towards everyday dental costs.”

Elliott believes that for IFAs operating within the healthcare insurance market all products seem fairly straight forward. But for a lot of buyers and users, of insurance products, some dental plans can seem extremely complex, with pages of benefit limits per procedure. He says: “This new dental product will be easily understood both by buyers and users alike. The benefits are easy to understand, using set allowances for check-ups, x-rays and hygienist work, with some form of co-insurance up to an annual maximum for the more major treatments.”

Elliott&#39s only real criticism of the Bupa plan is the seemingly low level of cover for examinations. However, he says that provided the product is explained well and sold as an assistance towards dental costs rather than full cover, it should be received well by the market. He says: “Many employers are looking at ways to enhance employee benefit packages and this is a very visible benefit that all recipients would expect to gain some value from at a low cost to the company.”

He feels the plan will provide some competition to Denplan&#39s company dental insurance plans and points out that the plans are structured in a similar way.

BROKER RATINGS:

Suitability to market: Good
Flexibility: Average
Premium rates: Good
Adviser remuneration: Average

Overall 7/10

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