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Bupa offers free health check with IP sales

New customers who buy one of Bupa’s income protection policies will receive a complimentary Bupa core health assessment worth £149.

Introducing intermediaries will also qualify for the free health check.

The assessments can be taken at any of the 40 Bupa centres around the UK and are available until October 17.

Bupa’s core health assessment, launched earlier this month, includes tests looking at body mass index, body fat ratio, blood pressure and cholesterol. It also includes a fasting blood glucose test, and risk assessments for coronary heart disease and diabetes.

It also aims to help customers understand how their current lifestyle may affect future health risks.

Assessments will not affect the underwriting of the IP plan as the offer applies when the customer goes on risk.

Bupa individual protection head of sales and marketing Steve Casey says: “At a time when planning for the future is front of mind and people are concerned that their future income will be protected in the event of an illness or accident, we are offering them the opportunity to have a better understanding of their health risks and to give them the tools to make positive lifestyle changes.”

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  1. Good idea – well done BUPA. Not sure how many new customers they’ll get between now and October 17 though…

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