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Bupa move to tackle rising premiums and attract IFAs

Bupa is offering a comprehensive health cover product in a bid to tackle


rising premiums and bring more independent advisers into the health


protection market.


The company says its Fixed Price Plus plan offers premiums up to 65 per


cent lower than equivalent insurance schemes.


Bupa is hoping that the lower prices will attract more IFA clients.


The new product features comprehensive medical cover, serious illness


cover up to £20,000 and a fixed price guarantee for five or 10 years.


It also gives access to a high-interest health savings account and a


24-hour healthline staffed by a team of medical professionals.


The product has the same benefits as Bupa&#39s existing BupaCare product


which covers the treatment of acute diseases, illnesses and injuries but


customers can select an annual excess of £1,000 or £2,000 and pay lower


premiums.


Sales director Steve Flanagan says: “We are able to offer lower premiums


because of the excess options plus taking out some lower cost items. The


lower premiums will attract more consumers to IFAs.”


Medical Insurance Ser-vices managing director Stephen Walker says: “It


seems like an attractive proposi tion. We welcome this kind of innovation.”

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