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Bupa IP records 38 per cent increase in new business in 2008

Bupa Individual Protection recorded a 38 per cent increase in new business annual premiums during 2008, up 13 per cent on 2007.

The protection provider saw an increase across its critical illness, income protection and life assurance products.

Bupa IP head of product development and marketing Steve Casey says: “To report a 38 per cent increase in such unpredictable economic times is credit to our supporting intermediary partners, the quality of our products and our continued commitment to innovation.

“We don’t intend to sit back on our laurels. We will continue to develop and improve our products to provide customers with comprehensive insurance cover when they need it most.”


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