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Bupa axes 150 HCAS staff and revamps role of force

Bupa is slashing the size of its commission-only private medical insurance salesforce by nearly half in the latest round of cutbacks at the health- care giant.

Bupa&#39s Health Care Adviser Service is cutting 150 of its 330 staff selling personal PMI cover. It will also make 18 area sales managers redundant.

This is the second major cutback to Bupa&#39s salesforce in three months.

It slashed its long-term-care salesforce by over 50 per cent to 24 from 61 in November, blaming a disappointing demand for products and delays to Government legislation.

Bupa will set up a 180-strong team from the "most-experienced" of the remain- ing HCAS sales staff to work alongside its salaried salesforce, direct telesales arm and intermediary salesforce.

Sales director Andrew Briscoe says: "This move reflects the increasing demand from our customers for access to our services through a wide range of distribution channels and with the highest standard of advice.

"The 180 advisers are our most highly skilled and highly trained sales professionals and we want to focus our efforts on supporting them and our other personal sector distribution channels better while at the same time being more cost-effective.

"Redundancies are always regrettable but these chan ges are necessary so that we can serve our customers better.

"This refocusing of HCAS completes the changes that we needed to make to our distribution channels to meet the needs of our customers."

Bupa says it is discussing "alternative employment" with those affected by the cuts.

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