Standard Life is to launch a new fund proposition, encompassing a guided fund range and a range of risk-based funds.
The firm announced in its interim results last week it is developing the new investment proposition to streamline its online experience and help customers obtain “simpler, more appropriate” investment solutions.
It will be launched initially through IFAs in October with further developments in 2011.
Standard Life’s adviser zone states: “We believe these developments will significantly strengthen the range of investment solutions we offer to help advisers’ customers to achieve their personal goals. They are specifically aimed at helping advisers’ cut the cost of serving customers and building robust investment processes.”
Standard saw a 10 per cent rise in group profit to £182m for the first half from £166m in 2009.
In March this year, Standard Life bought the remaining 75 per cent stake in threesixty, which it says will strengthen its position in the intermediary market, but it adds that further investment in distribution is unlikely in the foreseeable future.