January saw the highest demand for Isas since their April launch, according to MarketMinder's Isa tracking report.
The research, based on 2,000 face-to-face interviews, showed thirteen per cent of savers are “likely” and four per cent are “very likely” to buy an Isa. This compares with a total of just seven per cent of investors surveyed in November who said they were likely or very likely to purchase an Isa.
MarketMinder chief operating officer Mike Hare says: “We expect a bumper 'deadline season'. The Isa market has been showing some very early signs of maturity.
“The data now indicates the very high demand seen historically in the final quarter of each Pep year may well be seen in Isas in the same way.”