Personal Finance Society chairman Bob Bullivant will facilitate and chair the Income Protection Task Force, jointly set up by Le Beau Visage and CWC Research.
Chief executives Peter Le Beau and Clive Waller are launching the party, which will consist of representatives from Legal & General, Bupa, Zurich, Pioneer, Munich Re and Swiss Re.
Waller says: We believe this group will be able to pinpoint reasons why intermediaries do not sell more of the product and begin a process of making the public aware of just how valuable income protection is. We have a very well-balanced group, representing all of the main areas of the protection industry and we all share a conviction that income protection should be bought by many more people. The Income Protection Task Force aims to ensure this will happen.