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Bullivant quits CII for chief role at Annuity Direct

Chartered Insurance Institute deputy director general Bob Bullivant is joining Annuity Direct as chief executive.

He will be taking over dayto-day management and business expansion from managing director Stuart Bayliss, who will focus on company development and public policy.

Bullivant says : “I have very much enjoyed my role with the CII but the opportunity to take one of the foremost retirement income brokers to the next level was just too good to resist.

“I really feel that Annuity Direct is exceptionally well positioned to take advantage of the increasing focus on asset decumulation and the open market option.”

Bayliss says: “For many years, we have known Bob has a keen interest in the at and in-retirement market and is committed to ensuring that consumers receive the highest-quality advice and information, enabling them to make decisions maximising benefits for their retirement lifetime.”

CII chief executive Sandy Scott says: “I am delighted for Bob that he has been offered this role. Over the past four years, he has combined his industry skills with his educational and qualification knowledge to help establish the CII as one of the leading professional bodies, not just in the UK but globally.

“He will be a great loss to the CII group but it is reassuring to know that his professionalism and dedication to raising the standards of advice in this sector has been recognised.”


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