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BSA appoints replacement for director general Adrian Coles

fieth_Robin_BSA
Robin Fieth

The Building Societies Association has appointed Robin Fieth as chief executive to replace director general Adrian Coles.

Fieth, who is executive director of members and operations at the Institute of Chartered Accountants in England and Wales, will take up his new role on 1 December.

In January, Coles announced his decision to step down from his role at the end of this year. Fieth will have the same responsibilities as Coles, despite the change in job title.

Fieth joined the ICAEW in 2002 as finance director. He has also held a number of other positions in the corporate sector, including finance director and company secretary of GiroVend Cashless Systems plc.

BSA chairman David Cutter says: “I am looking forward to welcoming Robin to the BSA. Not only the depth and breadth of his skills and experience, but his zest for this new role are impressive.”

Your Mortgage Decisions director Dominik Lipnicki says: “The BSA is an important trade body but one we do not hear enough from. Hopefully, Robin will change that because it is more important than ever to get the message out that there is an alternative to the big banks.”

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