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BSA appoints replacement for director general Adrian Coles

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The Building Societies Association has appointed Robin Fieth as its new chief executive.

Fieth, who is currently the executive director of members and operations at the Institute of Chartered Accountants in England and Wales, will take up his new role on 1 December.

He replaces director general Adrian Coles, who in January announced his decision to step down from his role at the end of this year. Fieth will have the same responsibilities as Coles, despite the change in job title.

Fieth joined the ICAEW in 2002 as finance director. He has also held a number of other positions in the corporate sector, including finance director and company secretary of GiroVend Cashless Systems plc.

BSA chairman David Cutter says: “I am looking forward to welcoming Robin to the BSA.  Not only the depth and breadth of his skills and experience, but his zest for this new role are impressive. Mutuals are different to banks and there is a real opportunity to further promote this point at a time when consumers are factoring standards and ethics into their buying decisions alongside rate, product, service and access.”

Fieth says: “Building societies and other mutual lenders and deposit takers play a vital role in the financial services sector in the UK.  They are important to consumers and communities; contribute to financial stability and have a role to play in the growth and well-being of the UK economy.

I am delighted to have been given the opportunity to lead the trade body that represents the sector at a time characterised by great opportunity and significant challenge.”

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