British Friendly is launching a simplified income protection product covering accident and sickness with no underwriting and sold only through advisers.
The product includes no financial underwriting at application or claim stage, a long-term contract which can run until age 65 and cover set to pay out for up to one, two or five years per claim.
Claims can be made after four weeks of being unable to work and then paid weekly up to £250 a week or £13,000 a year.
The Breathing Space product pays out for clients unable to work due to accident or sickness and multiple claims are possible, even for the same condition.
British Friendly chief executive officer Mark Myers says: “By removing all financial underwriting we are giving advisers an alternative option to recommend to their clients, particularly those who have fluctuating incomes, to provide both simplicity and certainty.
“Policyholders can be confident that when they claim they will receive the cover they have paid for, as no deductions are made for existing benefits such as sick pay, other insurance pay-outs, or state benefits.”