View more on these topics

Britannic&#39s medicine goes down well with the judges

Britannic Retirement Solutions has scooped top prize in the Direct Marketing Association Awards.

Its campaign, which beat competition from 849 other entrants in the financial services category, used a distinctive chemist&#39s bag containing a medicine box.

Inside was a leaflet explaining its enhanced annuity product, which is aimed at people suffering from a number of disabilities and conditions. The leaflet played on the theme of ailment and treatment.

The bags were mailed to 15,000 IFAs in September and October. The campaign was designed by London-based agency Harrison Troughton Wunderman and the Britannic Retirement Solutions marketing team.

Britannic Retirement Solutions head of marketing Kevin Sweet says: “We needed to create something that would make IFAs sit up and take notice. We came up with a prescription pack – a perfect replica of a medication package distributed by chemists. The pack was designed to educate IFAs about our enhanced annuity, increase brand awareness and generate additional business.

“Together we have produced an expertly executed and innovative campaign that is honest about our business proposition. It fits perfectly with our company values.”


Decision saves Government embarassment says Boulger

The Government’s decision to regulate general insurance neatly solves the embarrassment over General Insurance Standards Council, says mortgage expert Ray Boulger.The status of the body set up to self regulate the general insurance market had suffered a blow after a successful legal challenge to its requirement for all intermediaries selling general insurance to submit to […]

Tilney to diversify via Monaco office

Private-client investment manager Tilney Investment Management has opened an office in Monaco to access the European market with its funds that are geared towards high-net-worth clients.It is launching a new fund, the Opal alternative growth fund, to assist its expansion in Europe. The fund is a fund of hedge funds offering investors exposure to alternative […]

MBO for Lynx software arm under Skandia deal

Lynx&#39s software operation will be bought out by its management for £60m, as Skandia takes control of the Banhall operation.The divergence between the success of its IFA business and the performance of its IT side led Lynx to recommend the offer.Lynx non-executive chairman Stewart Douglas-Mann says: “A significant difference in investment ratings for smaller IT […]

&#39Frosty&#39 Snowman

Lives: Iceland, Lapland and Kensington.Born: Every December.Age: Won&#39t say.Education and qualifications: BA in meteorology, University of Lapland, Sweden.Career: No Business like Snow Business Refrigeration – account manager; Bob Sleigh Mortgage Advisers – consultant; Polar Capital Advisers – chief executive.Career ambition: To kick Santa and Jesus into touch and become the prime image of Yuletide marketing.Life […]

Creating opportunity out of change

By Denise Wond, marketing manager The buy-to-let market has recently been the subject of a raft of tax changes, all of which make it a less profitable and less appealing proposition for investors. In response, we’ve seen a dip in demand for BTL mortgages and that’s bad news for many advisers who will now be looking […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm