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Britannic video soap for teens

Britannic Group is launching the third annual instalment of Britannic Street, a soap-opera-style video and interactive website to help young people understand personal finance.

A survey by the group to coincide with the launch found that 69 per cent of teachers find personal finance difficult to teach, despite efforts by the Government to incorporate financial literacy into the national curriculum.

Teachers are increasingly finding that their students are concerned with how they will fund further and higher education, with 65 per cent reporting that pupils are more worried about financial issues now than 10 years ago.

The euro was the area that most teachers felt uncomfortable teaching, with 77 per cent saying they do not feel they have sufficient understanding of the issues.

In response to these concerns, Britannic Group has created the Britannic Street video, website and support materials aimed at 14-16-year-olds.

The group has now distributed the third in the series of videos which aims to help children understand the euro, bank services and the risks and rewards of investments.

It is based on a soap opera formula depicting teenagers trying to solve a variety of financial problems. The video is being sent to 4,200 schools and it is hoped it will reach over 200,000 students.

Britannic Assurance head of marketing David Taylor says: “Schoolchildren are the investors of the future and it is essential to educate them on a range of subjects from how to write a cheque to how the stockmarket works.

“With the current concerns over pension shortfalls, house prices and mortgages, the importance of ensuring that the next generation is financially aware increases and it is up to the industry to help teachers to do this.”


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