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Britannic Money trademarks Cam mortgage name

Britannic Money has trademarked the acronym for its current account mortgage, Cam, preventing rivals using this to describe their products.

But competitor Virgin One says most borrowers and brokers do not even use the term Cam.

Intelligent Finance says Cams are being replaced by more flexible offset mortgages which allow borrowers to have a range of accounts, not just a current account, with their mortgage.

Britannic says it was the pioneer of the UK&#39s first Cam in 1997 under the First Active brand. It says it applied to the Patent Office for the trademark licence as a logical step.

Head of marketing Rachel Ramsden says: “Our name has become synonymous with the current account mortgage and this trademark is the natural progression for us as it recognises and reinforces this association. We recently celebrated our five-year anniversary and this is the icing on the cake.”

Virgin One spokesman Scott Mowbray: “I do not think it is an issue for us as consumers do not refer to Cam. I do not think this will do much for their business and they may have spent money on something that does not mean much.”

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