Britannic Assurance is merging its marketing and business development teams in a bid to improve customer relations.
The integrated teams will be led by new head of marketing David Newman. He was previously national marketing manager.
The move follows the life office's launch into the IFA market and the development of a new website earlier this year for distributing products.
Newman says: “With the development of our new distribution channels it is essential that our marketing activities are tightly co-ordinated to develop a consistent customer relations strategy.”