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Britannic merges marketing arms

Britannic Assurance is merging its marketing and business development teams in a bid to improve customer relations.


The integrated teams will be led by new head of marketing David Newman. He was previously national marketing manager.


The move follows the life office&#39s launch into the IFA market and the development of a new website earlier this year for distributing products.


Newman says: “With the development of our new distribution channels it is essential that our marketing activities are tightly co-ordinated to develop a consistent customer relations strategy.”


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