Britannic Assurance has launched a full Isa range including cash, insurance and equity options.
The cash option, a mini Isa, has an initial deposit of £1,000 with further deposits of £250.
The insurance option is a with-profits fund, with an initial investment of £1,000 or monthly contributions of at least £50. Additional lump sum investments must be of £250. Life cover is 101 per cent of the value of the units.
The stocks and shares option has a £1,000 lump sum or monthly contributions of at least £50. Additional investments are set at £500.
Sales and marketing director Bill Haynes says: "Our Isa product was designed to suit our customers' needs.
"In order to provide customers with the optimum tax efficiency in the financial planning, it is clearly vital that we offer the three Isa options."