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Britannic extends tennis sponsorship

Britannic Asset Management has extended its sponsorship of the women&#39s international tennis tournament in Eastbourne for three more years.

The Britannic Asset Management International Tournament takes place in the lead up to Wimbledon and is used by major stars such as Lindsay Davenport, Jelena Dokic and Anna Kournikova as an opportunity to brush up their grass court game.

The Eastbourne tournament gets strong television coverage. Both the BBC and Eurosport were in attendance this year, leading to 15 hours of broadcast coverage.

The fund management company has sponsored the tournament for the past two years. Alongside the main tournament, BAM is also sponsoring the Britannic Asset Management Family Tennis Challenge, a national grassroots&#39 initiative for families.

To support this sponsorship, the company has launched the website The Challenge is open to parents and their children, catering to all standards of proficiency, and is in its second year.

Entry forms for the Challenge are available on the website, which will continue to operate well after the championships.

Britannic Asset Management sales and marketing director Francis Ghiloni says: “We hope that the extension of our commitment to the Britannic Asset Management International Championships will ensure that the tournament and tennis in Great Britain goes from strength to strength.”

Britannic Asset Management International Championships&#39 director John Feaver says: “We are delighted to continue our relationship with such a prestigious company that brings so much energy and enthusiasm, together with a strong financial investment to the championships.”


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