Britannic Asset Management is looking to boost its presence in the intermediary market by offering a discount on all IFA sales of its new global sector funds.
The 2 per cent discount will apply only to lump-sum investments, reducing the funds' initial charges to 3.25 per cent until the end of April.
The deal makes Britannic one of the first investment houses to offer discounts exclusively for independents.
The four funds – global healthcare, global financial services, global technology and global resources – are due to launch on February 19 and will take the total number of Britannic unit trusts to 17.
All four funds will aim to achieve long-term capital growth by investing in a portfolio of global equities.
They will be run by two leading managers with a minimum of five years' experience within their fund's sector.
The funds will all be benchmarked against their respective FTSE World indices.
All the funds have an annual management charge of 1.5 per cent. Initial commission is 3 per cent and 0.5 per cent trail. Minimum investment is £500, with a minimum top-up of £250.
Chief investment officer Peter Reid says: “On a global scale, sector factors are now as important as country factors in determining a company's share price performance. We have been analysing sectors on a global basis for almost three years now. These four major global sectors will appeal to a wide range of investors with differing investment-style biases and time horizons.”
Bates Investment head of research James Dalby says: “The discount is excellent for IFAs. I do not think people should be buying straight off the page and this move supports the IFA proposition.I think it is very positive.”