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Britannic Assurance axes 2,000 direct sales staff

Britannic Assurance is axing 2,000 jobs from its direct sales force in the next 12 months in a restructuring it says will deliver cost savings of £82m.

Britannic says it is no longer economically feasible to run a large direct sales force servicing low to middle-income households.

The cuts bring the number of direct sales staff to be made redundant across the industry to nearly 5,000 in the last three weeks.

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