Britannic Asset Management is to change its name to Resolution Asset Management in 2006.
The company has considered a number of alternative names and carried out market research among its key client groups over recent months. The research showed Resolution is regarded as a strong name evoking many of the attributes advisers and their clients want from an asset management firm.
The firm has worked with marketing agency cchm:ping on the re-brand and re-launch. It aims to grow its share of the third-party market next year.
Chief executive Gavin Stewart says: “Our parent company is committed to growing the asset management business which is a cornerstone of its own plan. Sales targets for 2006 are ambitious and our strategy is geared towards becoming a major player in the third party market.”