Britannic Money has commissioned British fashion designer Russell Sage to design its new ads.
The ads show a model wearing a garment designed from a Britannic Money umbrella.
Britannic has sponsored Sage's spring and summer 2002 collection at this year's London fashion week to coincide with the launch of its new campaign.
The company says it decided to support Sage for a second season as its target customers are people who follow new trends and it wants to emphasise its association with fashion.
Sage says the sponsorship makes it possible for him to achieve international recognition while staying in London which many designers are not able to do bec-ause of financial constraints.