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Britannia using animal instincts in loans push

Britannia Building Society is starting an ad camp-aign to push its mortgage products.

It is based around the slogan: What do a spider&#39s web, bird nest and tortoise&#39s shell have in common with Britannia?”

The answer is a home for life, which is what the society says it aims to provide for new and existing members.

The TV and newspaper campaign reinforces this message and remind customers of mortgages offered by Britannia.

These include the Home- saver account which allows customers to save towards a deposit on a new home with an interest rate of 7 per cent.

Another new service aims to make every stage of buying and owning a home simple, with a no-sale, no- fee service, fixed costs and a seven-day telephone help- line service.

Britannia is also offering a Cat-standard flexible mortgage product to complement its marketing strategy.

The society plans to develop the strategy further into 2001.

Head of marketing Alan Long says: “We recognise that buying a home is only the first step and that people then need the for-mal help and guidance to create the kind of home they want.”

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