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Britannia scores two more soccer club affinity deals

Britannia Building Society is offering affinity accounts to supporters of Birmingham City and Liverpool football clubs.

The clubs get an annual donation of 1 per cent on the total balance of their fans&#39 save and support accounts.

The accounts can be opened for £1. Birmingham&#39s accounts are up and running and Liverpool&#39s schemes will be available from October 26.

Britannia already has affinity accounts with Stoke City, Chelsea, Sunderland and Everton. These teams got a total of £2.9m from the schemes last year.

The society is also part of the Manchester United finance group, providing savings and mortgages to fans.

Britannia has introduced a performance-related bonus scheme for Liverpool and

Manchester United. The society will add a further 1 percent payment to Manchester United if they again qualify for the Champions League and will do the same for Liverpool if they win either the Champ-ions League, the Premiership or the FA Cup.

Spokesman David Ginivan says: “The importance of the deal is twofold – for the clubs and for Britannia. Through the football accounts, we can see a benefit going to the community through the football clubs&#39 local initiatives and academies. They also offer a good deal for Britannia members and football fans.”


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