Britannia Building Society is teaming up with Guardian Royal Exchange to offer a new healthcare insurance product called the SuperCare Value Plan.
The building society says that its plan costs as little as 61p a day. A 52 year-old couple can get cover for £1.85 a day.
The plan has no age limit and no medical is required. It provides in patient or day patient treatment at over 550 hospitals across the country, plus cover for home nursing, private ambulances and up to £100,000 for emergency holiday cover.
Britannia's general insurance marketing manager Stephen Clowes says: "We want to offer members affordable private medical treatment, with a choice of cover and excesses to allow our customers to tailor the cover to their needs and budget."