View more on these topics

Bright ideas

Bright Grey has focused on establishing itself as a quality provider since launching its menu protection plan in 2003. This was reinforced by the automatic inclusion of its Helping Hand service for policyholders, emphasising that claimants need more than just financial support.

This service incorporates a personal nurse adviser from Red Arc plus home visits or a programme of counselling or therapy. Helping Hand also includes deals on health screenings, products and services, along with access to medical and legal helplines.

Several companies offer similar support packages but Bright Grey remains the most comprehensive because the Red Arc nurse support kicks in at point of claim, not once the claim is paid. It is available under life, critical-illness and income protection policies.

Bright Grey has just raised the bar in terms of added value by extending Helping Hand to policyholders’ immediate family members. This is a good move because the need for guidance and emotional support will always extend beyond the claimant. I am pleased to see this enhanced service is available to all policyholders and not just new ones.

Apparently, 80 per cent of planholders who have made a claim have used the specialist support of a personal nurse, proving added services such as these are more than just a marketing gimmick.

Any IFA who has provided support for a client or their family during and beyond the claim process will appreciate how invaluable this type of service can be.

Peter Chadborn is principal at CBK.


F&C offers lifestyle choice

F&C has introduced four ‘lifestyle’ funds of funds that combine the multi-manager skills of Richard Philbin and his team with a risk-profiling tool to determine asset allocation.

Focus launches CRM system

Focus Solutions Group is launching an integrated front office and customer relationship management solution, integrated with Oracle CRM solutions, into the EMEA financial services market. This will extend Focus’ capabilities into the front office arena, allowing client data to be transferred from either application along with the completed compliant documentation. It will build on Oracle’s […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm