Bright Grey has focused on establishing itself as a quality provider since launching its menu protection plan in 2003. This was reinforced by the automatic inclusion of its Helping Hand service for policyholders, emphasising that claimants need more than just financial support.
This service incorporates a personal nurse adviser from Red Arc plus home visits or a programme of counselling or therapy. Helping Hand also includes deals on health screenings, products and services, along with access to medical and legal helplines.
Several companies offer similar support packages but Bright Grey remains the most comprehensive because the Red Arc nurse support kicks in at point of claim, not once the claim is paid. It is available under life, critical-illness and income protection policies.
Bright Grey has just raised the bar in terms of added value by extending Helping Hand to policyholders’ immediate family members. This is a good move because the need for guidance and emotional support will always extend beyond the claimant. I am pleased to see this enhanced service is available to all policyholders and not just new ones.
Apparently, 80 per cent of planholders who have made a claim have used the specialist support of a personal nurse, proving added services such as these are more than just a marketing gimmick.
Any IFA who has provided support for a client or their family during and beyond the claim process will appreciate how invaluable this type of service can be.
Peter Chadborn is principal at CBK.