Following on from last week's controversial Correspondent's Week article by Money Marketing's hirsute hack Simon English, the Diary is pleased to inform readers that they can indeed find a haircut in Soho for less than £25.
After much tramping round the historic streets, we found a barber shop on Mill Street that will shape any male moptops to the latest fashions for £13.75.
The price includes a shampoo, cut and finish.
Fortunately for English, the barber is a financial adviser in the morning and hairdresser in the afternoon.
He may not be able to do much for English's looks but at least he may be able to teach him a few financial facts before the Sunday Telegraph grabs him off Money Marketing next week.