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Bridge to build Britannic brand

Britannic Asset Management has appointed Glasgow-based The Bridge as its new advertising agency.

Britannic says the move completes a series of agency appointments in the last month to expand its brand awareness among consumers.

The Bridge was awarded the account following the successful presentation of its creative ideas for a launch of Britannic&#39s brand-building prog- ramme to start in early 2001.

The agency won the pitch in competition with Faulds Advertising Agency and The Union.

Britannic also appointed sponsorship agency Capitalize to find a national sponsorship opportunities for its brand development programme. Feather Brooksbank has been awarded Britannic&#39s £1m-plus advertising fund.

Britannic marketing director Douglas Ferrans says: “We have ambitious growth plans for next year and see effective brand development as key if we are to achieve our new business targets.

“Our advertising strategy has focused on the trade press but in 2001 we intend to widen out considerably and to make comprehensive use of consumer press. The Bridge presented a number of exciting concepts and we are looking forward to developing these in the months ahead.”

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