Brewin Dolphin is considering a rebrand in its effort to push into the direct-to-consumer space.
The firm says it is currently in discussions over how best to serve direct clients with branding one element under consideration.
It is understood one option being considered is the dropping of “Dolphin” which would see the firm just known as Brewins by consumers.
The firm has previously said it is looking at a direct offering as part of the five growth areas of the business for the coming months.
Brewin Dolphin head of investment management Stephen Ford says: “It is a matter of record that we see the advice gap widening and that we would explore and evaluate how best to address the demands for a direct to client offering.
“The discussions around this are wide and until concluded we neither have anything to announce and nor are any options off the table, including our branding.”