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Brand and reputation top choices for job moves

Brand and company reputation beat pay and benefit packages as the key IFA incentives in job moves, according to a survey of over 250 advisers.

The poll, by recruitment consultant Hanover Search & Selection, shows IFAs and tied advisers look for a solid brand and a good reputation in a firm, ranking these above equity or profit shares and practice buyouts.

Respondents place the product mix as the third most important factor when looking at employers.

Hanover managing director Patrick Field attributes the high placing of product mix to the inclusion of tied advisers in the survey. But he says it may also be down to smaller IFA firms considering the ramifications of CP121 on their business and looking for multi-ties.

The quality of a firm&#39s hiring manager is the fourth most important factor, with client-generation and career development ranking fifth and sixth respectively.

The survey cites poor management and poor motivation as the main reasons for leaving a firm.

Field says: “I am often surprised to see good advisers moving to mediocre companies. It just goes to show what a difference a motivational and targeted hiring manager can make to the calibre of advisers that a firm can attract.”

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