Bramdean Asset Management chief executive Nicola Horlick has confirmed plans to launch a direct-to-consumer platform called Bees and Honey.
The new platform, revealed by Money Marketing in September, is due to launch by the middle of next year.
Horlick says: “The FSA has undertaken a major review of the way that investment funds are sold which will benefit consumers as front-end charges will disappear.
“There is a greater need to save as house prices stagnate and pension provision has been reduced for many people. Beesandhoney.com will provide investors with the information that they need to make informed choices and will allow them to invest at a low cost. A full range of investment funds will be offered on the site.”