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Bradshaw joins Abbey to make it ‘a world-beater’

Skandia Life founder Paul Bradshaw has joined Abbey as chief executive, insurance and asset management, and is aiming to turn the firm into “a world-beater.”

He says he is impressed by Banco Santander Central’s proposals for the future and has always wanted to work for a company with “all parts of the jigsaw”. He has already been out to Spain to meet the bank’s management.

Bradshaw has over 30 years’ experience in the life insurance business. As well as being part of the team that founded Skandia Life in the UK, Bradshaw has had a string of other high-profile roles, including deputy managing director of Scottish Amicable.

For the past four years, Bradshaw has been working on private equity and industry sector projects, including wrap and IFA consolidation.

Bradshaw says the UK retail financial services market has gone through tough times recently but seems to be coming out of the abyss. He acknowledges that there is a lot of work to do in parts of Abbey, such as Scottish Mutual, but believes there is real potential for improvement.

Bradshaw says: “The challenge, which I relish, is to develop a modern, customer-focused success story. I think in five years time what a provider will offer the customer will be very different to today.”

Abbey chief executive Francisco Gomez-Roldan says: “The appointment of Paul to this senior post underlines our commitment to the insurance and asset management markets and our intention to grow our business in these areas.”

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