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Bouncing back to work with loan protection

Fin International is creating a new campaign for Cardif Pinnacle promoting its mortgage payment protection plus products aimed at IFAs and their clients.

The campaign leads with the line, We do more to help you bounce back, focusing on the claim service of the creditor insurer, which is part of the BNP Paribas group.

MPPP provides policyholders with a support package which is designed to help claimants get back to work as soon as possible through its back to work package.

The package contains free booklets, CDs, CV writing tips and a website for anyone with a claim in progress.

Point-of-sale materials include posters, brochures and will be supported by a direct mail campaign to IFAs.

Fin International strategic consultant for retail financial services Adam Fairbrother says: “Cardif Pinnacle are upping the ante with mortgage payment protection plus. No other provider offers this level of professional advice and practical support. We wanted to reflect this in the creative while showing Cardif Pinnacle as a people-orientated brand.”

Cardif Pinnacle national intermediary manager Richard Embley says: “Our back to work claims’ service is a good example of what keeps Cardif Pinnacle ahead of the competition. It is good to get the message out there with the help of such a creative campaign.”

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