View more on these topics

Boost for Winterthur Sipp

Winterthur Life is hailing the successful launch of its universal Sipp as a demonstration of how well-integrated marketing campaigns can work.

The campaign, created by Teamspirit, targeted IFAs through the trade press, direct marketing, the internet and PR initiatives.

Winterthur says the campaign had a response rate of 15 per cent and led to a considerable number of sales leads.

Teamspirit, whose clients include Prudential, Bank of Scotland, Schroders, Edinburgh Fund Managers and Swiss Life, says it developed the campaign with two main aims – to reinforce Winterthur&#39s pension specialism and to highlight its new product.

Winterthur Life UK marketing manager Tim Brown says: “Since launching the universal Sipp in March would coincide with the busy Isa season, we realised that our communications strategy would have to work extremely hard.

“We therefore chose to launch through a different media to create as much standout as possible. It clearly worked.”

Recommended

Citibank in partnership with Charcol to launch mortgage service

The UK consumer banking division of Citibank is launching a mortgage service in partnership with broker Charcol. The Citibank Mortgage Service will provide clients with independent advice and exclusive deals on mortgages. It will offer larger loans, in the region of £1 million, and a dedicated phone line manned by trained advisers seven days a […]

Lenders&#39 anger at £30k fee to join Misys panel

Lenders are blasting Misys Lending Service, the mortgage network launched this month, for demanding an annual fee of £30,000 to become a premier lender on its panel.Specialist lender Verso says firms are being asked to pay this fee to be a premier panel member and in return they get marketing and promotional services that other […]

Independent View – Tony Byrne

Without a shadow of a doubt, today&#39s seemingly relentless onslaught of reviews, misselling scandals, exam requirements, compliance and training and competence standards, red tape, media attacks and overall Government antipathy towards IFAs and financial advisers in general represents probably the most challenging environment ever seen for even the most resilient of IFAs.Let us list some […]

University challenge for FSA&#39s head of training

FSA head of industry training and business ethics adviser David Jackman has been appointed visiting professor at London Guildhall University&#39s centre for financial regulation studies.Jackman, the architect of the training and competence regime that came in last November, will give lectures and advise on the content of financial services training courses. He will also be […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com