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Boost for Winterthur Sipp

Winterthur Life is hailing the successful launch of its universal Sipp as a demonstration of how well-integrated marketing campaigns can work.

The campaign, created by Teamspirit, targeted IFAs through the trade press, direct marketing, the internet and PR initiatives.

Winterthur says the campaign had a response rate of 15 per cent and led to a considerable number of sales leads.

Teamspirit, whose clients include Prudential, Bank of Scotland, Schroders, Edinburgh Fund Managers and Swiss Life, says it developed the campaign with two main aims – to reinforce Winterthur&#39s pension specialism and to highlight its new product.

Winterthur Life UK marketing manager Tim Brown says: “Since launching the universal Sipp in March would coincide with the busy Isa season, we realised that our communications strategy would have to work extremely hard.

“We therefore chose to launch through a different media to create as much standout as possible. It clearly worked.”


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