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Bogard goes back to Moneyextra

Mark Bogard has rejoined Bristol & West-owned IFA Moneyextra to take over

as managing director of recently acquired Willis National in addition to

Moneyextra.

He replaces current Willis National chairman and chief executive Jeremy

Budden.

Bogard, 39, returned to the IFA from The Exchange ahead of the

announcement of Bristol & West&#39s £40m plans to buy Willis from Willis

Group and Abbey National to merge it with Moneyextra.

Bogard originally joined Moneyextra&#39s first owner The Exchange in November

1999 to build the IFA. He left Money-extra at the end of last year after it

was sold to Bristol & West to join The Exchange as managing director of

client-focused business in the UK.

Bogard says once regulatory approval is given for the Willis deal, he will

concentrate on developing corporate and consumer business. Willis National

is set to be rebranded Moneyextra and Budden will leave after a handover

period of the Willis National business.

Bogard says: “It is nice to have been able to come back as it felt that I

had only halffinished what I started with Moneyextra.”

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