Body of evidence for group benefits

Scottish Equitable Employee Benefits is designing marketing literature which promotes the advantages of its product range to employees.

The literature uses images of body parts to make IFAs aware that the strength of an employee benefits scheme lies in tailoring the cover to the individual needs of the employer and employees.

The central brochure in the range is a claims guide which helps IFAs take their corporate clients through the claims process on a step-by-step basis.

Marketing manager Alison Ritchie says: “Recognising that employees are individuals and have different needs is the key to providing a successful flexible benefits package.

“Our literature&#39s visuals focus on the concept of individuality and the features which make people unique – fingerprints, facial features such as eyes and mouths and hands. The objective is to convey the importance of individuality and meeting employees&#39 needs.”

ScotEq Employee Benefits was set up in May following Aegon UK&#39s acquisition of Guardian Employees Benefits.