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Bloomsbury puts planning online

Bloomsbury Financial Planning is offering investors an online financial planner on its website.

The service allows clients to enter details and then provides a series of what-if scenarios based on calculations that Bloomsbury would use.

The system includes asset allocation, stochastic forecasting and lifetime cashflow analysis. It can create budget, investment, retirement, protection and mortgage plans.

The tool has been developed by software company Distribution Technology, which was set up by former MPower director Ben Goss with Patrick Fitzgerald and Adrian Hall.

Bloomsbury says the service will give potential clients an idea of whether they could benefit from full fin-ancial planning.

The firm deals exclusively with high-net-worth clients but anyone who decides they would like financial advice as a result of using the service will be referred on to another partner Destini firm.

Bloomsbury managing director Jason Butler says: “This product will be at the heart of our new service because it makes client acquisition and servicing quicker and more cost-effective. It enables prospective clients to gain more access to some of our expertise before contacting us, as well as enabling our firm to offer a far more interactive experience to existing clients, supplementing our advisers&#39 expertise.”

Goss says: “Our aim is to help advice-based firms grow their businesses by using technology.”


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