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Bloomsbury devises questionnaire to assess risk attitudes

IFA Bloomsbury Financial Planning is introducing a risk coaching questionnaire to assess the risk profile of its clients and educate them on the meaning of risk.

The questionnaire, which was inspired by similar tools used in the US, includes exercises where the client is asked to rank their attitude towards money on sets of scales from: “Money is the root of all evil” to “I can never have enough” and “Nobody ever got rich by writing cheques” to “I can&#39t take it with me”.

Clients are given the questionnaire at the end of the first meeting with a Bloomsbury IFA and asked to complete it so they can go through their responses with the adviser in the second session.

Bloomsbury Financial Planning managing director Jason Butler says: “It is the first stage of a consultancy-oriented financial planning service rather than a way of selling products.”

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