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Blooming good show

Merrill Lynch Investment Managers is to sponsor the Chelsea Flower Show for the next four years, starting in May 2001.

It is the first time that the event has been associated with a sponsor since it began over 100 years ago.

The deal will secure extensive corporate hospitality and branding on

promotional materials for the event, which attracts 170,000 visitors and millions of television viewers.

MLIM is to also have its own show garden designed by award-winning gardeners Cleve West and Johnny Woodford.

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