Fund of funds manager Blacksquare Capital has recently revamped its IFA website to embrace the growing popularity of social media.
Blacksquare says its website is the second version it has built in a year and contains more features such as blogs, links to Twitter and Facebook and videos.
Monthly portfolio reviews and economic reviews are included as videos on the new-look site, providing information to IFAs and investors alongside traditional methods of communication such as monthly factsheets.
There are also quick links to fund prices and a download section that contains detailed information on the IFSL Blacksquare multi-manager and diversified absolute return funds of funds.
Chief executive Christopher Peel says: “Social media is driving business throughout the UK. We employed a consultancy firm who said this is how businesses are going to grow. Because our business is focused solely on the UK retail market, we want to give as much information to intermediaries as we can. With social media, we are communicating to people who want to be communicated to on their own terms as opposed to our terms.”
Blacksquare has already made use of video capabilities to highlight a couple of portfolio changes in its latest monthly portfolio review. In the multi-manager fund, it replaced the JP Morgan income opportunities fund with the Absolute Insight emerging market debt fund to focus on better risk-adjusted returns away from investmentgrade credit. In the diversified fund, the ML Graham systematic macro fund was replaced with the Man AHL diversity fund.
Peel says: “We were invested in Man AHL but it only offered a share class with monthly liquidity. We invested in ML Graham because it launched with daily liquidity but Man AHL now offers daily liquidity, so we are reversing back into the fund. We also believe Man AHL has better risk-adjusted returns.”